Today, April 7, is Session Beer Day, a day to celebrate the growing ranks of beers that are full-flavored but low in alcohol. This celebratory day is part of Lew Bryson's Session Beer Project, which can really fill you in all things low-in-alcohol. Session Beer Day also provides us the perfect opportunity to show-and-tell our upcoming year-round release, Bouncy House IPA!
At Smuttynose, we see Bouncy House IPA as an important addition to our year-round releases, like Finestkind IPA and Old Brown Dog. It's an IPA with a simple yet perfectly-honed malt bill and a beguiling combination of Magnum, Calypso and Saphir hops. Sure, this new beer is dry-hopped to the point that you'll have a beer foam nose (instead of a milk moustache) from sniffing its beguiling aromas, but the best part is that it's just 4.3%. That's right; you can enjoy all the delicious hopping of an IPA, without a high alcohol content clouding up your world view.
We've previously brewed two pilot batches of Bouncy House, with a third about to hit the market in the next week or two. David Yarrington and our production team are so confident they've got the recipe perfected that we expect to brew the first full batches at the new brewery this week. Our sales team are finalizing roll-out events for the month of May (including SAVOR, the premier beer and food pairing event in Washington DC), but we expect to have it in all our markets by Memorial Day, just in time for your celebrations.
We're very excited about the Bouncy House beer, but it wouldn't be a new Smuttynose beer without fun, distinctive packaging. Below are pre-print images of the six pack, twelve pack, bottle labels (yup there are more than one) and tap marker. We shot the photos inside a real bouncy house!
Please enjoy the images below and stay tuned for updates on the roll-outs. In the meantime, get ready to get your bounce on!
No comments:
Post a Comment