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The Heritage Avenue Brewery |
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The Towle Farm Brewery |
Laverne and Shirley have (metaphorically) reported for their first day of work at the new brewery, which means that we've just, for the first time, put beer in bottles at Towle Farm! It's no surprise that we began with Finestkind IPA, but we've got some Bouncy House that's nearly ready to bottle too. More word on Bouncy House release events soon.
There are still plenty of things to tweak and dial in before we're ready to ship beer to you good folks, but here's Peter with a taste of what you'll see when you get Hampton-brewed beer.
Today, April 7, is Session Beer Day, a day to celebrate the growing ranks of beers that are full-flavored but low in alcohol. This celebratory day is part of Lew Bryson's Session Beer Project, which can really fill you in all things low-in-alcohol. Session Beer Day also provides us the perfect opportunity to show-and-tell our upcoming year-round release, Bouncy House IPA!
At Smuttynose, we see Bouncy House IPA as an important addition to our year-round releases, like Finestkind IPA and Old Brown Dog. It's an IPA with a simple yet perfectly-honed malt bill and a beguiling combination of Magnum, Calypso and Saphir hops. Sure, this new beer is dry-hopped to the point that you'll have a beer foam nose (instead of a milk moustache) from sniffing its beguiling aromas, but the best part is that it's just 4.3%. That's right; you can enjoy all the delicious hopping of an IPA, without a high alcohol content clouding up your world view.
We've previously brewed two pilot batches of Bouncy House, with a third about to hit the market in the next week or two. David Yarrington and our production team are so confident they've got the recipe perfected that we expect to brew the first full batches at the new brewery this week. Our sales team are finalizing roll-out events for the month of May (including SAVOR, the premier beer and food pairing event in Washington DC), but we expect to have it in all our markets by Memorial Day, just in time for your celebrations.
We're very excited about the Bouncy House beer, but it wouldn't be a new Smuttynose beer without fun, distinctive packaging. Below are pre-print images of the six pack, twelve pack, bottle labels (yup there are more than one) and tap marker. We shot the photos inside a real bouncy house!
Please enjoy the images below and stay tuned for updates on the roll-outs. In the meantime, get ready to get your bounce on!
“How many things are we upon the brink of discovering if cowardice or carelessness did not restrain our inquiries?” -Mary Shelley
We’re very proud of each of our Smuttynose beers, but our brewing staff has many ideas that can’t be done on a large scale; this is where Smuttlabs comes into play. From barrel-aging and beer souring to culinary collaborations and special projects that just don’t fit anywhere else, if a project is out of the ordinary, unique or time consuming, you can bet it’ll bear the Smuttlabs name.
In 2007, we began these experimental brewings, with a beer called “The Gnome” (which became Homunculus in the Big Beer Series), under the Short Batch Series name. As we’ve increased production and volumes of these eccentric beers, we’ve rechristened them “Smuttlabs,” to reflect the creative experimentation found in each batch.
Smuttlabs releases seek to bridge the gap between “rare” and “hard to find.” Brewing on these terms, success can take different forms. Some releases may have semi-regular production and others may never see a mash tun again. There will constantly be Smuttlabs beers in all phases of production from conception, to brewing and fermentation to aging and packaging.
We’ll announce Smuttlabs beers here on our blog, through social media as well as our website. We know you’ll have just as much fun seeking them out and drinking them as we do brewing them.