Smuttynose Pumpkin Ale is shipping out to all of our wholesalers and is filtering its way out to retail accounts as we speak. Yep, it's shipping in early August and I can assure you, we're still amazed how early Pumpkin season begins each year.
Wednesday, August 11, 2010
On the production side of things, we're in the middle of autumn and starting to plan for Winter Ale. The beer buying public is very fickle about when they buy seasonal beers. The demand seems to begin earlier each year though most seasons have a certain natural end point that's determined when people decide to stop buying the beer. It's really important for us to get the beer out into the supply channels early, and in large amounts.
This year, filling the supply channels with Pumpkin Ale was much easier. We contracted this year's run to F.X. Matt in Utica, N.Y. Their larger capacity enables us to ship the nearly all of the beer to our wholesalers right out of the gate.
Even if you don't have any pumpkins to carve, or leaves to rake yet; there's no better way to refresh yourself after sharpening your pumpkin carving knife or while watching preseason NFL games.
On a final note, the packaging for this year's six packs looks a little different. The sides of the six pack basket are a bit shorter,the bottles have a slightly different shape and the neck labels wrap the entire way around the bottle. Don't worry, the beer is just as delicious.
Here are some pictures of the new packages: