Wednesday, August 4, 2010

Bikes, Ballistics, and Beer

Craft brewing has never been a particularly competitive community. Breweries tend to help each other out, sharing tips, tricks, ingredients, and pints with each other. In my mind, this is the most unique and best thing about our community. Despite the harmonious nature of our “industry,” we’ve decided to put our support behind two competitive endeavors; one involving spandex and muscle power and one involving projectiles and pressurized air.

We are the title sponsor for the Portsmouth Criterium. “The Crit” is a bicycle road race that takes place in the heart of downtown Portsmouth, passing right through Market Square. Six different categories of cyclists, ranging from kids to level two professionals, will race around the 1-kilometer, hay bale-lined course. Our owners, Peter and Joanne are avid cyclists and can be seen infrequently, clad in spandex, around the Portsmouth Brewery after a long ride. After all, studies have shown that beer is better than water for replenishing nutrients after strenuous exercise. The Portsmouth Brewery will be hosting a pancake breakfast for the public as well as a private reception for volunteers. For more information, visit The Crit's website.

Our second competition is something so wacky that we couldn’t help but say "yes" when we were approached for sponsorship. American Chunker is a Brookline, NH-based team of engineers and fabricators as well as the name of the world’s first fully automatic, air-powered pumpkin cannon. The team has been working since the middle of November 2009 to design and build a cannon that will launch a pumpkin over a mile and challenge for top honors at the World Championship Punkin’ Chunkin’ in Bridgewater, Delaware November 5-7, 2010. Check out their blog for New England events scheduled during September and October or go cheer them on in Delaware. We'll have more details on our cross promotions soon, so keep an eye on our Facebook page and our monthly email newsletter.

1 comment:

Sean said...

Punkin Chunkin is awesome!!

I've watched the competition on TV and it's CRAZZZZZYYYY.


p.s. JT - good luck with the spandex. Pick out a good color!!